It’s got bug eyes, fangs, and chaos energy, and somehow, everyone wants one.
Labubu, the misfit mascot from Pop Mart, has become this year’s hottest collectible, hanging off celebrity handbags and driving fans into full-blown obsession.
What’s the Hype?
- Born from the twisted-cute mind of artist Kasing Lung, Labubu was never meant to be adorable, but that’s the point.
- Sold in blind boxes, each doll is a mystery. The rarer ones? Some are reselling for ₹1 crore+.
- It’s not just a toy, it’s a flex. Rihanna, Dua Lipa, Marc Jacobs? All Labubu-coded.
Why It’s Blowing Up
- The thrill of the unknown: You don’t know what you’re getting. And that makes it addictive.
- Kidults are winning: Gen Z and millennials are unapologetically collecting, displaying, and trading toys, on shelves and designer totes.
- Counterfeit chaos: Fake “Lafufu” knockoffs are everywhere, UK authorities just seized hundreds. Yes, even black market Labubus exist now.
TL;DR
Labubu is 2025’s unlikely icon: part monster, part collectible, all clout. It’s cute, creepy, limited-edition, and riding the pop culture wave straight into your feed.