In 2025, personalization is paramount. According to Adobe’s latest report, 78% of customers expect consistent brand experiences across all touchpoints. However, only 45% of brands currently meet this expectation, highlighting a significant opportunity for growth.
Key Insights:
- AI Adoption: 87% of organizations utilizing AI-driven personalization have observed improvements in customer engagement. Notably, 48% report significant benefits, while 39% note moderate improvements.
- Predictive Analytics: Among the most advanced users of generative AI in marketing and customer experience, 56% employ data and analytics to anticipate customer needs, and 54% use it to personalize web experiences.
- Strategic Importance: 61% of senior executives believe that delivering personalized experiences and fostering deeper engagement are critical for growth.
Takeaway:
Brands that effectively leverage AI for personalization are not only enhancing customer engagement but also positioning themselves for sustained growth in an increasingly competitive digital landscape.