Fiverr has dropped a new campaign that’s already turning heads, and rewiring how we think about AI. Titled “Team Up”, the ad stars Stranger Things’ Brett Gelman as the voice (and attitude) of AI, but here’s the twist: instead of humans bragging about how AI helped them, it’s AI singing the praises of humans.
Yes, you read that right.
In a comedic, self-aware tone, Gelman’s AI character admits he wasn’t all that sharp until he got help from Jane, a human played by Severance star Sydney Cole Alexander. With her creativity, Fiverr Go! (Fiverr’s AI-powered tool) becomes a smarter, more intuitive, and dare we say, more “human” version of itself.
The ad is packed with pop culture nods, look out for a cheeky Ghost reference and balances wit with insight. It’s not just funny; it makes a larger point about the future of work. AI isn’t here to replace humans, it thrives when paired with human creativity, intuition, and originality.
Why it works:
- Smart Insight: It flips the tired “AI is coming for your job” narrative into something more collaborative.
- Sharp Humor: Brett Gelman brings personality to a concept that could’ve felt dry or technical.
- Brand Positioning: Fiverr isn’t just selling gigs, it’s selling a future where humans and AI co-create, powered by tools like Fiverr Go!
Key Takeaway:
Fiverr nails the new narrative, AI doesn’t replace people, it amplifies them. And that’s the future of work worth talking about.