Burger King is celebrating 70 years with a heartfelt campaign that honors both its flame grilled burgers and the enduring power of love. Instead of typical flashy ads, the brand chose to spotlight elderly couples sharing tender, passionate moments in Burger King parking lots and drive-thrus.
Captured by photographer Guy Aroch, these intimate scenes celebrate love that grows stronger with time, just like Burger King’s signature flame grilled flavor. The campaign’s tagline, “70 years later, the fire’s still burning,” cleverly ties the warmth of lasting relationships to the brand’s cooking tradition.
To complement the visuals, Burger King released a charming 30-second commercial called “Chama Acesa” or “Lit Fire,” showing an older couple enjoying a meal and joking that their relationship’s secret is the “fire”, both their love and the flame grilling.
This bold approach breaks the mold by showcasing older couples in romantic moments, challenging typical advertising norms focused on youth. It celebrates vitality, passion, and quality that stand the test of time.
Key Takeaway
Burger King’s anniversary campaign proves that authentic storytelling, combined with a clever brand message, can connect across generations. Some fires, whether in love or grilling, never fade.