As the clocks move forward and longer days stretch ahead, Corona’s latest campaign marks the arrival of summer with a stunning and unique visual. In a clever nod to the brand’s iconic signature, the campaign turns real sunsets into perfect wedges of lime because what’s a Corona without its lime, right?
Filmed across multiple breathtaking locations, the campaign showcases naturally imperfect sunsets that resemble lime wedges. No fancy edits or Photoshop, just the beauty of nature doing its thing, perfectly embodying the spirit of Corona: simple, authentic, and made for unwinding outdoors with a cold beer in hand.
The campaign, with outdoor placements in London, is a timely reminder of the joys of summer. It invites people to take a moment, relax, and savor the feeling of the season, with a cold Corona in hand, of course.
Takeaway:
Corona’s campaign effortlessly captures the essence of summer: simplicity, authenticity, and nature’s beauty. By creatively using sunsets as a visual metaphor for its lime, the brand connects with its audience on a deeper level, reinforcing its laid-back, outdoor vibe. A brilliant reminder that summer time is best enjoyed with a Corona.