Clinikally, the teledermatology platform, has launched a striking campaign that takes direct aim at the flood of skincare misinformation online. With skincare trends going viral overnight, the campaign urges consumers to stop blindly following fads and instead seek expert advice from qualified dermatologists.
The Strategy
Clinikally positions itself as a credible voice in a cluttered digital landscape. The campaign warns against unverified skincare hacks and emphasizes evidence based, dermatologist led care.
The Creative
Visually sharp and provocative, the ad contrasts flashy trends with their potential harm. Taglines like “Think before you pink” push for smarter skincare choices. Clinikally’s experts are front and center, reinforcing trust and personalized, science backed solutions.
The Impact
The campaign isn’t just about brand recall, it’s a call for accountability in the beauty space. Clinikally hopes to reshape skincare conversations by building awareness, trust, and informed decision making.
The Takeaway
In a world driven by clicks and quick fixes, Clinikally is championing long-term skin health through expert guidance, making it a brand that not only treats skin, but also educates and empowers.