Saatchi & Saatchi India has launched a new campaign for FedEx, titled “The FedEx Factor,” that celebrates the ambition of Indian Small and Medium Enterprises (SMEs) and highlights FedEx’s role in helping them achieve global success. The campaign emphasizes that FedEx is more than just a delivery service; it’s a partner that fuels bold business ideas and provides the reliability and reach needed to expand internationally.
The Creative Approach:
The campaign, launched in collaboration with Chennai Super Kings (CSK), features the team’s star players and tells the story of an Indian entrepreneur who transforms an out-of-the-box idea – exporting high-quality bow replicas inspired by an ancient find – into a thriving global business. The film uses a catchy soundtrack and quirky humor to showcase how FedEx’s logistics network enables businesses of all sizes to turn their visions into reality. The core message is that “Every out-of-the-box idea needs a box,” highlighting FedEx’s role in delivering those ideas to the world.
Takeaway:
“The FedEx Factor” campaign aims to strengthen the connection between FedEx and SMEs, reinforcing FedEx’s commitment to supporting their global ambitions. By associating the brand with the spirit of entrepreneurship and the excitement of international expansion, the campaign seeks to position FedEx as the go-to logistics partner for Indian businesses looking to make their mark on the world stage. The campaign is currently live across digital and social platforms.