Tinder India is helping young singles declutter their emotional baggage, quite literally. With its new campaign “The Ex-Press”, the dating app has rolled out a disposal truck that collects leftover items from past relationships, like hoodies, love notes, or forgotten gifts.
The truck, painted in pop pink and bold messaging, invites users to “move on with style” and drop off memories they no longer want lying around. It’s a clever metaphor, driving home the idea that breakups don’t have to be bitter, they can be freeing.
Targeting Gen Z’s love for expressive, experiential content, Tinder’s campaign is more than a stunt, it’s a sentiment. The activation reinforces the brand’s positioning around confidence, self-love, and moving on.
Key Takeaway:
Tinder turns post-breakup blues into an empowering, IRL moment, blending relatability with bold branding and yes, making moving on feel a little more aesthetic.