Quick commerce player Zepto is making a bold splash across Indian streets with its new ‘SuperSaver’ OOH campaign, launched across 11 cities and 62 towns over a span of just 10 days. From high-traffic hoardings to metro wraps and street-level innovations, this campaign is all about driving home one clear message: smart grocery shopping doesn’t have to come at a premium.
At the heart of this campaign is Zepto’s value-first positioning, a strategic pivot from being just the fastest to now also the most affordable grocery delivery option. The brand is leveraging 360-degree outdoor media in markets like Delhi, Mumbai, Hyderabad, Chennai, Ahmedabad, and more, ensuring visibility in both Tier I and II markets.
The creatives? Unmissable. Vibrant, quirky, and highly contextual, designed to mirror real shopping dilemmas and counter them with Zepto’s ‘SuperSaver’ deals. From bus shelters and metro panels to ambient installations and digital OOH, the brand’s media mix is as fast-paced and diverse as the app’s promise.
Why It Matters:
With rising competition in the quick commerce space, Zepto is betting big on value visibility. This OOH blitz helps strengthen its new positioning while also building top-of-mind recall, especially among price-conscious urban consumers.
Key Takeaway:
Zepto isn’t just delivering groceries in 10 minutes. It’s now delivering value, and making sure you notice it at every turn, literally.