Triumph, the international lingerie brand, has unveiled the next phase of its celebrated #IFeelNothing campaign alongside its Spring/Summer 2025 (SS ’25) collection. This initiative underscores Triumph’s commitment to delivering lingerie that offers unparalleled comfort, empowering women to move confidently and distraction free throughout their day.
Campaign Highlights:
- Authentic Storytelling: The campaign features a series of humorous and relatable short films that highlight moments when comfort is paramount. One standout film captures the emotional journey of an Indian wedding, where a bride seamlessly navigates her big day, supported, both emotionally and literally by a perfectly fitted Triumph bra.
- Innovative Design: The SS’25 collection introduces seamless designs and breathable fabrics crafted to deliver an almost weightless experience, marrying style with functionality.
Brand Vision:
“With the #IFeelNothing campaign, we’re not just selling lingerie, we’re offering a feeling: the freedom to move, live, and be yourself without a second thought,” says Bhavin Devpuria, Marketing Head, Triumph Group (India & Sri Lanka).
Ankur Damani, Commercial Director, adds, “Our Spring/Summer 2025 collection brings together delicate laces, soft pastels, and vibrant pops of colour, capturing the joyful spirit of the season. This campaign is for the woman who refuses to compromise, who demands both quality and style.”
Key Takeaway:
Triumph’s latest campaign reinforces its position as a brand that prioritizes comfort without compromising on style, inviting women to experience lingerie that feels so comfortable, they might just forget it’s there.