Godrej & Boyce, the flagship company of the Godrej Enterprises Group, has launched a new campaign to introduce its latest premium offering, AI-powered Side-by-Side Refrigerators. With this innovation, Godrej aims to further cement its position in the premium appliance segment, catering to the modern Indian consumer who values convenience, advanced technology, and refined aesthetics.
Campaign Highlights:
- AI-Driven Efficiency: The Eon Velvet series features advanced AI technology that learns user behavior, such as door opening frequency and food load patterns, to optimize cooling and energy efficiency.
- Comprehensive Marketing Approach: The multi-touchpoint campaign spans television, digital, social media, out-of-home (OOH), and in-store promotions. Strategic hoardings in key markets across India and influencer-led content on social platforms aim to maximize visibility and engagement.
- Design and Functionality: The Made-in-India refrigerators come equipped with a high-efficiency inverter compressor, a sleek digital touch panel, and ultra-quiet operation. Available in stylish color variants including Opera Rose, Opera Black, and Opera Blue, the Eon Velvet series blends cutting-edge functionality with luxurious aesthetics.
Brand Perspective:
Swati Rathi, Head of Marketing, Appliances Business, Godrej Enterprises Group, shared: “Today’s Indian consumer makes purchase decisions based on a combination of convenience, innovation, and aesthetics. The Eon Velvet series ticks all those boxes. With its stunning design, AI-powered intelligence, and enhanced functionality, the product is already resonating with consumers in-store. This campaign allows us to bring its story to a wider audience.”
Key Takeaway:
Godrej’s latest campaign positions the Eon Velvet refrigerator as a premium choice for discerning buyers, emphasizing the fusion of advanced AI technology with elegant design to meet the evolving needs of modern Indian households.