Air India’s latest campaign captures the vibrant energy and evolving identity of modern India. Titled ‘There Is An Air About India,’ the initiative brings to life the country’s rich heritage alongside its dynamic, forward-looking spirit through a visually striking digital film supported by outdoor and print media.
The campaign’s core piece is a rhythmic, storytelling-driven film created in partnership with McCann, featuring a fresh rap soundtrack by Sneha Khanwalkar and performed by rising artist Aarya Jadhao. The film seamlessly weaves together scenes from India’s traditional rituals to bustling urban landscapes, showcasing the nation’s blend of culture, innovation, and pride.
This campaign is part of Air India’s broader transformation journey under its Vihaan.AI program, aimed at reinventing the airline as a world-class global brand. Investments include acquiring hundreds of new aircraft, upgrading the existing fleet, and developing cutting-edge training and maintenance facilities, all underscoring the airline’s commitment to growth and excellence.
Through ‘There Is An Air About India,’ Air India not only honors the country’s unique spirit but also positions itself as a proud ambassador of India’s rising stature on the global stage.
Key Takeaway:
Air India’s campaign celebrates the country’s rich cultural tapestry and ambitious future, aligning the airline’s evolution with the nation’s rise as a confident, modern force.