A new report by Taboola and Qualtrics reveals that 75% of performance marketers are seeing less bang for their buck when it comes to social media ad spend. Despite the space continuing to grow, social ad budgets are expected to cross $239 billion in 2025, many marketers feel they’ve hit a wall.
The reasons? Rising ad costs, audience fatigue, and overcrowded platforms are making it harder to drive real results.
To tackle this, more than half of marketers are now diversifying, putting money into other digital platforms and testing new formats to improve performance.
Taboola CEO Adam Singolda summed it up well: “Spending more isn’t necessarily delivering more. It’s time to rethink how and where budgets are being used.”
Key Takeaway:
Marketers are starting to move beyond social media to get better returns. Diversification is no longer a nice-to-have, it’s essential.