The Advertising Standards Council of India (ASCI) has revised its influencer advertising rules, particularly for health and finance sectors, offering greater flexibility and clarity.
Key Updates:
- Qualification Disclosure: Influencers only need to disclose qualifications when giving technical advice. For general content (like health tips or financial basics), no qualifications are required.
- Clear Disclosures: All influencer promotions must have clear, visible disclosures to ensure transparency.
Why It Matters:
- More Flexibility for Influencers: They can now engage in broader promotions without needing formal qualifications, as long as the content is not technical.
- Consumer Trust: The new rules aim to keep consumers informed, ensuring advice is credible and relevant.
Key Takeaway:
ASCI’s updated guidelines strike a balance between flexibility for influencers and accountability for brands, promoting more transparent and responsible marketing in the health and finance sectors.