India’s creator economy is no longer just a trend, it’s fast becoming a powerhouse of digital influence and commerce. According to a recent EY report, the sector is projected to touch ₹500 billion by 2030, fueled by a growing base of creators, smarter monetization tools, and increasing brand investments.
With over 300,000 content creators currently active, across niches like beauty, gaming, finance, lifestyle, and education, the ecosystem is expanding beyond metros and into regional markets. What was once hobby content is now evolving into full-fledged digital businesses.
EY notes several key drivers behind this boom:
- AI tools are enhancing content creation and personalization.
- Micro and nano influencers are gaining traction for their authenticity and niche appeal.
- Brand partnerships are shifting from one-off deals to long-term creator collaborations.
However, the report also highlights the importance of better self-regulation, transparency in advertising, and financial literacy to build a sustainable ecosystem for the long term.
Key Takeaway:
India’s creator economy is on track to become a ₹500 billion industry, shaping the future of media, marketing, and entrepreneurship.