The media industry is riding the AI wave, and the payoff could be big. According to a new EY report, AI adoption in media and entertainment could increase revenue by 10% and cut operational costs by up to 15% by 2025.
From content creation and personalisation to automated distribution and ad targeting, AI is reshaping how media businesses operate. Companies are using AI not just to drive efficiency, but also to unlock new monetisation opportunities through better audience segmentation and predictive analytics.
The report highlights that AI’s greatest potential lies in:
- Streamlining content workflows
- Enhancing audience engagement with real-time personalisation
- Powering smarter ad placements and campaign optimisation
However, the EY report also cautions companies to prioritise ethical AI practices and ensure transparency in automated decision-making, especially in content moderation and recommendation systems.
Key Takeaway:
AI isn’t just a tech upgrade, it’s becoming a strategic driver of growth for media businesses, promising higher revenue and lower costs by 2025.