At NewFronts 2025, LinkedIn made a bold move, expanding its video capabilities to give brands more impactful ways to connect with professionals.
The platform is launching new in-stream video ad placements, meaning brands can now advertise within video content from premium publishers directly on LinkedIn. These include business and finance-focused media brands, helping marketers align with trustworthy, high-quality content.
In addition, LinkedIn is ramping up live video ad formats and testing AI-powered brand safety tools, making sure advertisers get both scale and context when reaching B2B audiences.
With video consumption rising across all platforms, including among professionals, this move positions LinkedIn not just as a networking site, but a powerful space for professional storytelling and B2B video engagement.