Samsung Ads is taking a bold leap into the future of TV advertising with the launch of new interactive ad formats on its proprietary Samsung TV Network. These formats are designed to make television advertising more engaging and measurable, offering brands the ability to connect with viewers in real-time, right from their screens.
The new ad units go beyond traditional commercials. Viewers can now scan QR codes, explore product features, sign up for offers, or even make purchases directly through their TV, all while watching content. This shift marks a significant move toward performance-driven advertising on connected TVs, aligning with consumer expectations for more control and personalization.
Samsung Ads, leveraging the scale of millions of Samsung smart TVs, aims to provide advertisers with richer engagement metrics, precise targeting, and formats that blend seamlessly into the viewing experience. These interactive elements not only enhance the viewer journey but also give brands tangible ways to track effectiveness, making TV a smarter channel for digital-first campaigns.
By innovating the way brands and consumers connect on the big screen, Samsung Ads is pushing TV advertising into a new era, where storytelling meets interactivity.