The Out-of-Home (OOH) advertising industry experienced a landmark year in 2024, with massive campaigns from global and Indian megabrands fueling record-breaking growth. According to a Media4Growth report, sectors like FMCG, e-commerce, retail, telecom, fashion, and entertainment significantly ramped up their OOH spends, making high-visibility formats like billboards, transit, and DOOH the core of their marketing strategy.
What stood out in 2024 was the aggressive presence of marquee brands such as Netflix, Spotify, Amazon, Flipkart, Swiggy, and JioCinema across key metros and tier-2 cities. This was supported by tech-driven planning, improved measurement tools, and growing confidence in OOH’s ability to drive both reach and impact.
The report also highlighted a shift toward Integrated Outdoor Strategies, where OOH works alongside digital and experiential touchpoints, offering brands better storytelling and higher ROI.
Key Takeaway
OOH is no longer just a visibility medium, it’s becoming a strategic, data-led platform where major brands are investing heavily to drive measurable business outcomes.