Cathay Cargo and Leo Hong Kong have unveiled a heartfelt new campaign spotlighting their Live Animal services, where every species, from penguins to pandas, receives meticulous care en route.
Key Campaign Highlights
- Builds on Cathay’s IATA CEIV Live Animals accreditation, Asia’s only carrier to hold this standard.
- Reframes its animal transport operation as a “modern ark in the sky,” supported by state-of-the-art VFX and AI-generated creatures to avoid real-animal on-set stress.
- Showcases a diverse talent roster: racehorses, snub-nosed dogs, alpacas, sloths, flamingos, and even giant pandas are depicted as wellness-focused “guests” rather than cargo .
Service Highlights
- Climate-controlled cabins, customised crates, and door-to-door routing designed for low stress and maximum comfort .
- Dedicated animal spaces at Hong Kong hub, with slow dolly movements and last-on-first-off loading protocols .
- Option to include veterinarians or handlers on board for high-profile or delicate shipments .
Campaign Rollout
- Active across channels, digital, OOH, social media, print, and B2B platforms.
- Targets clients like breeders, zoos, vets, and logistics professionals requiring reliable and humane animal air transport .
Key Takeaway
Cathay Cargo is rewriting what it means to ship live animals, elevating logistics with empathy. By treating every being as a valued passenger, and using AI to reduce on-set stress, they’re setting a new benchmark for animal-friendly transport. It’s logistics with heart, and that matters.