Meta has officially begun the global rollout of advertisements on Threads, its Twitter-like platform. After months of speculation and testing, ads are now appearing in-feed for users worldwide, marking a key moment in the app’s evolution.
What’s New?
- Threads Ads will now be integrated directly into the feed, blending into the scrolling experience.
- Early access has been granted to select global brands including Wendy’s, Starbucks, and NBA.
- The ad format closely mirrors Instagram’s vertical, native-style creatives that don’t disrupt the user journey.
Why This Matters:
Threads, launched in mid-2023, has steadily gained traction as a conversation-led alternative to X (formerly Twitter). With over 150 million users globally, Meta is now looking to monetize it, while ensuring the experience feels organic and brand-safe.
For Advertisers:
This move opens up fresh ground for top-funnel awareness campaigns on a platform designed for real-time engagement. Given its close integration with Instagram, Threads ads will be manageable via the same Meta Ads Manager, ensuring seamless execution.
Key Takeaway:
As Threads matures, Meta is betting on it becoming not just a conversation space but a monetizable channel for brands. Early adopters could have a serious edge in building visibility on a platform still in its formative (and less cluttered) ad phase.