A new report by Deloitte and CII projects that artificial intelligence could increase revenue in India’s media and entertainment sector by 10%, signaling a major digital shift for the industry.
With AI adoption still in early stages, the sector stands to gain significantly through automation, content personalization, targeted advertising, and predictive analytics. These technologies can not only streamline operations but also enhance user experiences, translating directly to higher ROI for media businesses.
The report emphasizes that to fully realize this growth potential, companies need to invest in skilled talent, ethical AI frameworks, and robust digital infrastructure.
Key Takeaway:
AI is poised to reshape India’s media and entertainment industry, unlocking a potential 10% revenue surge and redefining how content is created, distributed, and consumed.