Overstimulated? Stressed? Gen Z has a quirky new coping hack, and it involves camping… in the bathroom.
Yes, “Bathroom Camping” is trending hard on TikTok. Picture this: a dimly lit bathroom, fairy lights, snacks, maybe a Netflix binge, all while curled up on the floor or in the tub. It’s not weird, it’s self-care, Gen Z style.
Why the Bathroom?
- It’s private (lock the door, escape the noise).
- No productivity pressure.
- The sound of water = instant calm.
- You can fully control the vibe, LED lights, candles, cartoons, you name it.
It’s part of a larger trend of low-effort mental health rituals like “bed rotting” or entering your “delulu era.” Instead of curated self-care routines, Gen Z is embracing chaos, comfort, and emotional honesty.
For Brands, It’s a Vibe Check
This isn’t just a passing trend, it’s insight. Gen Z craves safe spaces, real emotions, and content that gets them. For marketers in wellness, home, or entertainment: this is your chance to show up in unexpected (and very relatable) places.
TL;DR:
Bathroom Camping is weirdly brilliant. It’s not just about escaping, it’s about reclaiming peace, one bath at a time.