Campaign HighlightsBlake Lively Invokes Gossip Girl Charm in Park Bench Reunion to Launch...

Blake Lively Invokes Gossip Girl Charm in Park Bench Reunion to Launch Vodka Iced Tea

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Blake Lively is pouring nostalgia, and vodka into her ready-to-drink brand Betty Booze, starring in a playful new spot that reunites her with former Gossip Girl co-star Zuzanna Szadkowski (aka Dorota) on a storybook park bench.

The short film sprinkles in clever nods to their Upper East Side days: an undercover paparazzo snapping shots, Dorota’s charming Polish accent (with a witty allergy excuse), and a twist on “spilling the tea”, now with actual iced tea and vodka. The two sip Betty Booze’s newest flavors, Passion Fruit Vodka Iced Tea and Meyer Lemonade Vodka Iced Tea, celebrating the drink’s crisp taste and clean ingredients. As Dorota teases, “Oh, Miss Betty, you’re gonna get us in trouble”, a light wink to the drama of their TV past.

This campaign does more than showcase flavored vodka iced teas. It taps into a sense of shared history and camaraderie, inviting fans back into a familiar world while introducing a fresh summer-ready beverage. With playful banter and relatable vibes, it appeals to both nostalgic viewers and those discovering the brand for the first time.

Key Takeaway:
Blake Lively cleverly bridges her on-screen legacy with her entrepreneurial flair, using a Gossip Girl inspired reunion to introduce Betty Booze’s adult iced teas. It’s part nostalgia trip, part lifestyle debut, blended effortlessly for maximum impact.