Burger King is spicing things up with its limited-time Korean Spicy Fest in India, offering bold, Korean-inspired flavors with a twist. To boost this fiery menu, the brand has launched an innovative Digital Out-Of-Home (DOOH) campaign across six premium malls in India, bringing state-of-the-art 3D anamorphic content to life.
The campaign features immersive experiences using cutting-edge technologies like PRISMOX Twin Stacked Anamorphic Cuboids and CURV Concave Anamorphic screens, grabbing attention and directing foot traffic to Burger King outlets. This DOOH innovation aims to engage Gen Z, millennials, and spice lovers, tapping into the growing popularity of Korean culture in India.
Key Takeaway: Burger King’s use of DOOH technology creates an interactive, eye-catching experience, blending food and innovation seamlessly to drive engagement and footfall during the Korean Spicy Fest.