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India’s Digital Ad Market Set to Soar to ₹957 Billion by 2027

India's digital advertising landscape is experiencing remarkable growth. According to EY's...

AI in Media: A 10% Revenue Boost and 15% Cost Reduction, Says EY

The media industry is riding the AI wave, and the payoff...

India’s Creator Economy to Cross ₹500 Billion by 2030, Says EY

India’s creator economy is no longer just a trend, it’s fast...

FMCG Consumption Rebounds by 4% in FY25, Defying Experience Economy Surge

India's Fast-Moving Consumer Goods (FMCG) sector has shown a notable recovery,...

WPP to Rebrand GroupM as ‘WPP Media’ in Strategic Overhaul

In a significant move aimed at simplifying its structure, WPP is...
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Cashify’s “Phone Wala Shagun” Campaign Reframes Wedding Traditions

Cashify’s new campaign, “Phone Wala Shagun,” adds a digital...

Cathay Cargo’s “Flying Ark” Campaign Highlights Premium Animal Care

Cathay Cargo and Leo Hong Kong have unveiled a...

BMW Motorrad’s “Throttle Therapy” Turns Digital Detox Into a Full-Throttle Escape

Forget screen time limits or meditation apps, BMW Motorrad...

Indian Companies Rank Innovation High, But Few Are Ready

In 2025, 95% of Indian firms place innovation in...

Adani Emerges as India’s Fastest-Growing Brand in 2025

Brand Finance’s 2025 ranking names Adani Group as the...