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India’s Creator Economy to Cross ₹500 Billion by 2030, Says EY

India’s creator economy is no longer just a trend, it’s fast...

FMCG Consumption Rebounds by 4% in FY25, Defying Experience Economy Surge

India's Fast-Moving Consumer Goods (FMCG) sector has shown a notable recovery,...

WPP to Rebrand GroupM as ‘WPP Media’ in Strategic Overhaul

In a significant move aimed at simplifying its structure, WPP is...

Creative Confidence Declines: Only 13% of Brands Embrace Creative Risk

The 2025 State of Creativity report by LIONS reveals a concerning...

Women Travelers in Asia: Shaping Hospitality Trends for 2025

A recent survey by Agoda reveals that women travelers in Asia...
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JCPenney’s “Back to It” Wants to Make Back-to-School Shopping Cool Again

JCPenney is leaning hard into its ongoing brand revival...

Jordan Brand Just Dropped a Full-On Basketball Musical, And It’s Actually Fire

For its 40th anniversary, Jordan Brand didn’t just release...

Timothée Chalamet Just Said the Rarest Sentence in Advertising: “Mangelwurzel”?

Cash App has dropped its latest ad featuring actor...