Two of the world’s most iconic brands just joined forces for a nostalgia-fueled, fandom-first global campaign. Coca-Cola and Disney have launched “Refresh Your Galaxy”, a multi-market rollout that celebrates Star Wars magic, one limited-edition bottle at a time.
Timed with their 70-year partnership milestone, the campaign reimagines soft drink packaging as collectible art. Think: 30 custom Coke and Coke Zero Sugar cans and bottles featuring legendary characters like Darth Vader, Luke Skywalker, Leia, Yoda, Grogu, and The Mandalorian. Each one is a hit of pure fan service with mass appeal.
But it’s not just about looks. These aren’t your average cans, they’re entry points into an AR-powered galaxy. Scan the QR code and you’re in: fans can unlock interactive Star Wars holograms and even record personal video messages, Jedi-style. It’s Coke’s way of turning everyday consumption into immersive storytelling.
In a savvy move, Disney Parks are getting exclusive can designs, available only at Disneyland California, Walt Disney World Florida, and Tokyo Disney Resort. Translation? Limited availability, maximum hype.
While most movie-tie-in campaigns lean on spectacle, Refresh Your Galaxy hits differently. It’s built around shared cultural memory, those theater moments with Coke in one hand, popcorn in the other, and the Star Wars theme blaring in surround sound. This isn’t just co-branding. It’s co-experience.
Key Takeaway
Coca-Cola and Disney have turned product into portal. Refresh Your Galaxy isn’t just another brand collab, it’s an emotionally charged, tech-enhanced, fan-first celebration of storytelling. Limited, collectible, and immersive, it’s how modern nostalgia marketing should be done.