Coca-Cola has revived its iconic “Share a Coke” campaign, introducing a refreshed version aimed at engaging Gen Z consumers. Originally launched in 2011, the campaign replaces the Coca-Cola logo with popular names on bottles and cans, fostering personal connections.
The 2025 iteration expands on this concept by incorporating digital experiences. Consumers can scan QR codes on packaging to access a digital hub for further personalization. Additionally, the “Share a Coke Memory Maker” allows users to create and share personalized videos and memes. These enhancements aim to blend the nostalgic appeal of the original campaign with modern digital interactivity, resonating with today’s youth.
To complement these digital initiatives, Coca-Cola is launching the “Share a Coke Personalization Experience Tour,” which will visit various cities, offering on-the-go personalization and photography opportunities. This tour is designed to create real-life moments of connection, aligning with Gen Z’s desire for authentic experiences.
The campaign is supported by new video content across traditional TV, online platforms, and social media, as well as out-of-home advertising, ensuring broad reach and engagement .
Key Takeaway:
Coca-Cola’s revamped “Share a Coke” campaign successfully merges personalization with digital innovation, effectively capturing the attention of Gen Z consumers and reinforcing the brand’s commitment to fostering authentic connections.