In a country as diverse as India, where language is deeply intertwined with culture, Disney Star is pushing boundaries with its new campaign, ‘Words of Pride.’ The initiative focuses on making everyday conversations more respectful and inclusive for the LGBTQIA+ community, starting with the words we use.
At the heart of the campaign is a carefully curated glossary of 246 terms relevant to the queer experience, available in seven Indian languages including Hindi, Bengali, Kannada, Telugu, Malayalam, Tamil, and English. The vocabulary has been developed over two and a half years in collaboration with over 150 LGBTQIA+ contributors, making it one of the most community-driven projects of its kind in Indian media.
What sets this effort apart is its commitment to real change. Disney Star is not just publishing these words; it’s integrating them into the storylines of its mainstream shows. The goal: to normalize inclusive language and help audiences develop more empathetic perspectives.
The campaign is supported by a sleek, interactive website: wordsofpride.disneystar.com, where anyone can explore the glossary and learn more about respectful, community-validated terminology.
Key Takeaway:
With Words of Pride, Disney Star is doing more than celebrating Pride Month, it’s changing the way India speaks about identity, inclusion, and respect.