Now imagine this: a 13-year-old girl in 1944 holding a phone, recording her life on Instagram Stories.
That’s exactly what the creators of Eva.Stories did, bringing the Holocaust to Gen Z not through textbooks, but through vertical video, emojis, and daily vlogs.
The Story That Changed Storytelling
Eva Heyman was a real teenager in Hungary whose diary ended in tragedy when she was sent to Auschwitz. In 2019, her story was retold, not as a documentary, but as a first-person Instagram feed.
- 220+ Stories
- Shot like a Gen Z vlog
- Posted in real-time on Holocaust Remembrance Day
What starts with birthday selfies and crushes quickly spirals into fear, soldiers, and silence. And you feel it all, because it looks like your friend’s IG story.
Why Did It Go Viral?
- Raw over cinematic: It wasn’t glossy, it was gut-wrenchingly real.
- Platform-native: No need to “go learn” history. It came straight to your scroll.
- Global movement: 300M+ views, 180K+ followers in one day, 70+ countries reached.
This wasn’t just a campaign. It was a reminder, that the past isn’t far away, and storytelling still has power to move generations.
TL;DR
Eva.Stories asked one chilling question: What if the Holocaust happened in the age of social media? The answer? A campaign that turned a diary into a digital memorial, and history into empathy.