If you walked past a London billboard that screamed “Don’t Buy a Swasticar” or “Goes from 0 to 1939 in 3 seconds,” you weren’t seeing an edgy Tesla ad, you were witnessing one of the boldest guerrilla campaigns of the year.
Enter: Everyone Hates Elon.
Equal parts protest, parody, and performance art.
What Happened?
- London bus stops and Tube posters hijacked with fake anti-Tesla ads
- Stickers slapped on Teslas across the city
- A “rage room” where people smashed a Tesla with sledgehammers
- All designed to be filmed, memed, and shared
This wasn’t just street art, it was a full-blown, crowd-powered campaign.
Why It Was Done
- To call out Elon Musk’s platforming of hate speech, far-right views, and misinformation
- To protest the idolization of tech billionaires despite dangerous influence
- To give frustrated people a creative, emotional outlet for dissent
What They Achieved
- Viral coverage via The New Yorker, Reddit, TikTok, and beyond
- 100+ people showed up IRL to smash a Tesla in protest
- Sparked real conversations around tech ethics, power, and accountability
Who Did It?
No agency took credit. The campaign was led by an anonymous UK-based activist collective, likely creatives, designers, and ex-ad people operating outside the system.
And… Was It Legal?
Not really.
This was a completely unauthorized, guerrilla-style operation:
- No permission from ad companies or the city
- Posters were snuck into public spaces
- It violated ad laws, but avoided major damage, so enforcement was light
The lack of permission? That was part of the message.
This wasn’t just anti-Musk. It was anti-system.
TL;DR
A Tesla got smashed, London got stickered, and the world got talking. Everyone Hates Elon was protest turned into street-level marketing, loud, funny, unfiltered, and impossible to ignore.