In a world where fewer than 6% of pilots are women, Philippine Airlines is setting a new course. With its Fly With Her campaign, developed in collaboration with BBDO Guerrero, the airline isn’t just celebrating the women already in the skies, but also encouraging the next generation to take flight.
Through emotional storytelling and striking visuals, the campaign showcases real female pilots, engineers, and crew members. But it goes beyond surface-level celebration, offering a tangible call to action for young women with aspirations in aviation.
From cockpit to control tower, the message is clear: women belong at every altitude. And by sharing real stories from within the airline, Fly With Her becomes more than a campaign, it becomes a movement.
Key Takeaway:
Representation with intention. Fly With Her doesn’t just reflect progress, it helps create it by showing aspiring women that their place in aviation is not a dream, but a destination.