The social media ad boom isn’t slowing down anytime soon.
According to a new World Advertising Research Center (WARC) report, global social media ad spend is projected to hit $239.5 billion in 2025, and soar to $273.7 billion by 2026. That’s nearly double the amount spent in 2020.
Key Drivers Behind the Surge:
- AI-Powered Targeting: Platforms are improving ad personalisation and targeting with AI, driving stronger ROI.
- Creator-Led Commerce: Social shopping and creator collaborations are unlocking new monetization opportunities.
- Platform Expansion: TikTok, Instagram Reels, and emerging platforms like Threads are driving fresh advertiser interest.
Meta Leads the Pack
Meta remains the biggest player in the social ad world, commanding over 64% of global social ad revenues. TikTok and other emerging platforms are growing rapidly but still trail behind in scale.
India in the Mix
India is one of the fastest-growing markets, driven by mobile-first users and a rapidly digitising economy. Marketers are increasingly investing in regional, video-first, and vernacular content strategies to win attention.
Key Takeaway:
Social media ad budgets are growing, but the future will belong to brands that combine data, creativity, and authenticity to rise above the noise.