Greenpeace Brazil has launched a powerful campaign, “What Planet Is This?”, using striking visuals to highlight the devastating impact of climate change on Brazilian landscapes. The campaign’s stark imagery aims to shock viewers into recognizing that the environmental crisis isn’t a distant threat, but a present reality.
The Creative Approach:
The campaign employs authentic aerial photographs of climate-ravaged regions in Brazil, styled to resemble desolate scenes from other planets. This jarring contrast between the otherworldly appearance and the real-world locations underscores the severity of the environmental damage. The campaign avoids AI or special effects, emphasizing the raw, documented reality of the crisis.
The Message:
By presenting familiar Brazilian landscapes as alien and unrecognizable, Greenpeace Brazil drives home the message that climate change is drastically altering our planet now. The campaign urges immediate action to protect what remains.
Impact:
The campaign includes a film and a large-scale photo exhibition in São Paulo, aiming to take the message beyond screens and into public spaces, sparking real conversations.
Takeaway:
“What Planet Is This?” is a visually arresting and urgent call to action, forcing viewers to confront the stark reality of climate change and consider the question: are we already living on a transformed, less habitable planet?