Gromax Agri Equipment Ltd., a collaboration between Mahindra & Mahindra and the Gujarat government, is shaking up tractor marketing with its latest digital video campaign under the banner #SabseSahiChunaav.
Titled Pragati Ka Rishta, the story centers around a family on a quest to find the perfect match for their daughter, Pragati. Each family member has their own idea of the ideal suitor, reflecting the real-life challenge farmers face when choosing agricultural equipment that must satisfy multiple needs. The twist? The arrival of a suitor who ticks all the boxes, mirroring how the Gromax Trakstar tractor meets diverse farming demands.
By weaving this relatable family tale, Gromax moves beyond the usual product pitch, creating an emotional connection that resonates with farmers who juggle competing priorities. The campaign smartly highlights that just like finding the right life partner, selecting the right tractor is about choosing the “right fit” for the entire family’s future.
Key Takeaway:
Gromax’s fresh storytelling in Pragati Ka Rishta cleverly reframes tractor selection as a thoughtful, multifaceted decision, positioning the Trakstar as the trustworthy choice that brings harmony to the farm and family alike.