Move over Hollywood, India is now the world’s fastest-growing content factory. According to the latest EY report “A Studio Called India”, the country is churning out over 200,000 hours of original content annually. From blockbuster films and binge-worthy OTT shows to regional TV and viral songs, India’s content creation ecosystem is booming like never before.
Here’s what the numbers say:
- 1,600 films per year
- 2,600+ hours of OTT originals
- 190,000 hours of TV content
- 20,000 original songs
- Content exported to 100+ countries
India’s edge? A diverse cultural tapestry, 1,600+ dialects, 2.5 million creators, and a rising tide of tech-powered production hubs. With over 2.8 million formal media jobs and counting, the industry is also a serious economic engine.
Yet, only 8–10% of creators are effectively monetizing, a massive opportunity waiting to be unlocked.
Key Takeaway:
India isn’t just making content, it’s building the global stage. For brands, platforms, and creators, the time to ride this wave is now.