In 2025, 95% of Indian firms place innovation in their top 3 priorities, outpacing the global average of 83% (BCG). But only 3% are truly innovation-ready, a sharp drop from 20% in 2022.
Key Insights:
High Intent, Low Readiness
Most companies are investing in innovation, but lack strategic clarity, cross-functional alignment, and execution muscle.
GenAI in Play, Not at Scale
- 86% are experimenting with GenAI
- Only 8% have scaled it across the org
- Innovation-ready firms are 5x more likely to scale GenAI successfully
Top Barriers
- 52% – Vague innovation strategy
- 47% – Economic uncertainty
- 44% – Talent shortage
Weak Strategy Link
Just 12% of firms align innovation directly with business outcomes, undermining long-term impact.
Takeaway:
Indian businesses are betting big on innovation, but without the systems, talent, and leadership alignment to back it up. The next step? Move from scattered pilots to scalable programs, with GenAI and strategy at the core.