Indian Railways has launched ‘Lucky Yatra’, a gamified campaign that adds excitement to routine train travel. Passengers booking tickets via the IRCTC Rail Connect App or website can now win rewards like cashback and vouchers, simply by completing a booking.
The initiative is designed to boost digital ticketing while engaging passengers with the thrill of unexpected prizes. Backed by eye-catching OOH creatives at major railway stations, the campaign captures attention on the ground while encouraging app-based convenience.
Key Takeaway:
Indian Railways smartly blends offline visibility with digital adoption, gamifying travel to deepen user engagement and promote cashless booking habits.