India’s digital advertising landscape is experiencing remarkable growth. According to EY’s “A Studio Called India” report, the digital ad market reached ₹571 billion in 2024 and is projected to expand at a 19% CAGR, reaching ₹957 billion by 2027.
Key Highlights:
- OTT Platforms: Revenue from OTT platforms grew from ₹129 billion in 2024 to an expected ₹185 billion by 2027.
- Gaming Industry: The gaming segment is anticipated to reach ₹421 billion by 2027, with over 525 million gamers in India.
- Creator Economy: India boasts over 4 million content creators, contributing to a creator economy projected to be worth ₹500 billion by 2030.
Key Takeaway:
India’s digital advertising sector is on a robust growth trajectory, driven by expanding internet penetration, a youthful demographic, and a thriving creator economy. For brands and advertisers, this presents a significant opportunity to engage with a dynamic and diverse audience.