The Indian Railway Catering and Tourism Corporation (IRCTC) has partnered with Adgebra to introduce the ‘Cuboid’ ad format across its digital platforms, including the IRCTC app and website. This innovative format offers brands a six-faced interactive canvas, enabling immersive storytelling and deeper user engagement.
Designed to integrate seamlessly into the user journey, ‘Cuboid’ ads have demonstrated a 3.2x increase in engagement compared to traditional formats. With access to over 10 million daily active users, IRCTC provides advertisers with a brand-safe environment and 100% viewability.
Early adopters from sectors like EdTech, FMCG, and consumer goods have reported significant improvements in brand recall and engagement metrics.
Takeaway:
IRCTC’s collaboration with Adgebra marks a significant advancement in digital advertising, offering brands a unique opportunity to connect with a vast and engaged travel audience through innovative and interactive ad formats