Banking Made ‘Makkhan’ Smooth
Kotak811, the digital banking platform from Kotak Mahindra Bank, has rolled out a new campaign featuring Ranveer Singh, targeting the fast-growing digital-first generation. The quirky campaign positions Kotak811 as a full-service digital bank that’s smooth, easy, and fast like “makkhan” (butter).
One App, All Features
From quick onboarding (under 5 minutes) to UPI, bill payments, investments, and cashback rewards, Kotak811 is designed for mobile-first users who expect convenience, control, and speed from their bank.
Backed by Trust, Built for Speed
The campaign emphasizes that while it feels like a startup app, it’s backed by the legacy and trust of Kotak Mahindra Bank, making it the best of both worlds for modern users.
Key Takeaway:
Kotak811’s campaign hits home with a fresh, youthful tone, reinforcing that smooth, full-featured banking can live entirely on your phone, no branches, no paperwork, just “makkhan” moves.