Magic Moments Vodka has announced Bollywood actor Kriti Sanon as its new brand ambassador, marking a strategic move to strengthen its connection with young, expressive consumers. The campaign positions the brand as a celebration of individuality, confidence, and unfiltered moments, perfectly aligned with Sanon’s vibrant public image.
The partnership reflects a deliberate shift in narrative for the brand. Known for her relatable authenticity and rising influence, Kriti Sanon brings a fresh energy to Magic Moments, reinforcing its identity as more than just a premium vodka, it’s a symbol of lifestyle, self-expression, and modern celebration.
Radico Khaitan’s Managing Director, Abhishek Khaitan, shared that this marks a “new chapter” for the brand, focused on owning the moment and infusing everyday experiences with a sense of joy and freedom.
Kriti’s own statement mirrors the campaign’s spirit: “This partnership is fun, fierce, and full of energy, just the way I like it. Magic Moments is all about celebrating life as it comes, in its raw and untampered form.”
Key Takeaway:
With Kriti Sanon as the face of the brand, Magic Moments is positioning itself at the intersection of bold branding and cultural relevance, tapping into a generation that values authenticity, individuality, and experiences that feel true to who they are.