What if a billboard could tell a joke just for you? That’s exactly what Kwik Fit and creative agency VCCP have done in their latest “Road Happy” campaign, blending digital innovation with humor to make UK roads a little more cheerful, and a lot safer.
Using Ocean Outdoor’s vehicle recognition technology, digital billboards detect details like your car’s make, model, or color, and flash a tailored pun your way. Whether you’re in a white hatchback or a taxi, you might catch something like:
“Why does it cost so much to put air in a tyre? Inflation!”
“What’s worse than raining cats and dogs? Hailing taxis!”
Each joke wraps with the message: “Happy drivers are safer drivers.”
The campaign is live across high-traffic spots in London, Birmingham, Manchester, and more, with each location running the ads until 6,000 play-outs. Recognized with a Silver award at Ocean Outdoor’s Digital Creative Competition, the campaign is more than just fun, it’s an innovative reminder that small joys can have a big impact on safety.
Key Takeaway:
Kwik Fit shows how smart tech and humor can come together to deliver a powerful brand message, proving that laughter really can be the best driving companion.