Mentos, the classic candy brand, is strategically blending 90s nostalgia with Gen Z engagement by relaunching its famous jingle and diving into the world of Fortnite.
The brand is updating its memorable jingle with humorous, modern scenarios in ads featuring popular influencers. Simultaneously, Mentos is reaching a younger audience by integrating its “Mentos and Cola” experiment into Fortnite.
In Fortnite Creative, players can now use the “Mentos Fizzooka,” a custom rocket launcher that mimics the soda geyser. This playful weapon is available in popular maps, reaching millions. Mentos also created real-world “Fizzooka” replicas for influencers, amplifying the campaign’s reach.
By cleverly combining a nostalgic jingle with an engaging Fortnite integration, Mentos is successfully appealing to both longtime fans and a new generation. The “Fizzooka” creatively brings the brand’s lore to life within the gaming world.
Takeaway:
Mentos’s campaign offers a smart blueprint for brand revitalization, proving that a nostalgic jingle paired with a playful Fortnite integration can effectively refresh a classic brand for today’s diverse consumers.