In a strong move signaling its increasing scrutiny of Big Tech, the European Union has slapped Meta and Apple with a combined fine of €700 million. This action, under the newly enforced Digital Markets Act (DMA), marks a pivotal moment in how platforms handle data, advertising, and user consent in Europe.
What Happened?
- Apple was fined €1.8 billion for limiting music streaming apps from informing users about cheaper subscription options outside of the App Store.
- Meta faces charges over forcing users to consent to personalized ads across Instagram and Facebook or lose access — a model the EU deems unfair under its updated rules.
Why It Matters:
The fines come as part of the DMA rollout, a law designed to prevent anti-competitive behavior and promote consumer choice across core digital services. Both tech giants have signaled intentions to appeal, but the message is clear: the EU is not hesitating to act.
The Bigger Picture:
This crackdown could reshape how digital platforms operate not just in Europe but globally. Data privacy, ad targeting, and platform dominance are all under the microscope and the days of unchecked control may be numbered.
Key Takeaway:
With the DMA in full effect, Big Tech is being held to higher standards. Transparency, user choice, and fair competition are no longer optional, they’re regulatory imperatives.