As temperatures soar, Mother Dairy has launched a vibrant out-of-home (OOH) campaign to promote its ice cream range, bringing a refreshing twist to the streets of Delhi, Gurgaon, and Noida. Executed by ideacafe.agency, the campaign strategically utilizes various media formats, including bus queue shelters, duct panels, LED screens, uni-poles, and metro media, to capture the attention of passersby.
The campaign features mouth-watering visuals and catchy one-liners, showcasing innovative flavors like Bubblegum, Pina Colada, Double Trouble, and Choconado. By targeting high footfall areas such as work zones, residential hubs, markets, and major traffic junctions, Mother Dairy aims to connect with consumers at key touchpoints, enhancing brand visibility and resonance.
Nabendu Bhattacharyya, Founder of ideacafe, expressed pride in partnering with Mother Dairy, stating, “We consider it a privilege to work with brands that leverage the OOH medium’s strength to create unforgettable campaigns.” A Mother Dairy spokesperson added, “Ice creams are all about excitement, newness, and fun, and that’s exactly what we’ve captured in our coolest ice cream campaign this summer.”
Key Takeaway: Mother Dairy’s innovative OOH campaign not only cools down the summer heat but also reinforces its youthful and contemporary brand image, making a lasting impression on urban consumers.