Pepsi has just launched a bold and innovative campaign, “Your Bites, Your Rights,” in São Paulo, Brazil, blending artificial intelligence with the art of food creation. The campaign allows customers at Pirajá, a popular Rio-style bar, to design their own dishes with the help of AI technology.
How does it work? Customers simply speak into a tablet, describing their ideal meal, and AI brings their food vision to life. From parmegiana shepherd’s pies to vegan moqueca sandwiches, the AI generates a visual of the dish, which is then crafted by the chefs. It’s an experience that puts creativity and choice in the hands of the consumer, turning dining into an interactive event.
This marks Pepsi’s first fully meal-focused campaign in Latin America, aligning with its global theme of “Better With” reinforcing the idea that Pepsi enhances the overall experience. The campaign goes beyond just food; it connects the brand to innovation, personalization, and technology, offering consumers a unique, memorable experience.
Takeaway
Pepsi has shown that advertising doesn’t always need to be traditional. By integrating AI into a real-world dining experience, they’ve not only showcased their forward-thinking approach but also engaged consumers in a creative, fun way. It’s an example of how brands can use technology to add value to a product, enhance customer experience, and stay ahead of the competition.