Gabit’s new campaign featuring Ranbir Kapoor is a refreshing shift from the intense, data-heavy world of health tech ads. Instead of glorifying hardcore fitness routines, the brand taps into everyday relatability with a healthy dose of humor.
In the ad, Kapoor plays a version of himself: someone balancing a busy career and personal life while quietly relying on the Gabit Smart Ring to track his vitals. There’s no dramatic transformation arc, no six-pack close-ups, just a message that health tracking can be simple, stylish, and low-key.
Shot for a digital-first rollout across YouTube, Instagram, and OTT platforms, the campaign smartly avoids the trap of trying to “tech-splain.” Kapoor’s charm and comedic delivery carry the narrative, making wellness feel less like a task and more like a lifestyle upgrade.
Gabit’s founders, Gaurav Gupta and Arpana Shahi, clearly want to demystify health monitoring for a broader audience. By choosing a face like Ranbir Kapoor who’s known for being chill rather than preachy they’re betting on aspiration wrapped in approachability.
Key Takeaway:
Gabit’s smart ring campaign skips the sweat and stats, opting instead for simplicity and relatability. With Ranbir Kapoor in the lead, health tech gets a refreshingly human and humorous face.