Sony Pictures Networks India (SPNI) has launched a brand-new Hindi movie channel, Sony MAX 1. Positioned as a 24×7 destination for Bollywood blockbusters, the channel aims to deepen SPNI’s presence in the mass entertainment category.
Sony MAX 1 will focus on delivering high-octane films, action-packed storytelling, and larger-than-life cinema, catering to the Indian audience’s love for big-screen spectacle, now brought home. This move complements SPNI’s existing movie offerings while broadening its appeal in the free-to-air segment and rural markets.
With an emphasis on strong viewer recall and continuous entertainment, Sony MAX 1 is also expected to open new avenues for advertisers looking to connect with India’s heartland through high-impact movie content.
Key Takeaway:
Sony MAX 1 strengthens SPNI’s grip on the Hindi movie genre with a fresh channel designed for mass viewership and blockbuster appeal.